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Billionaires Blasting Off
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August 11, 2005Business Week
Space Adventures, which is selling around-the-moon jaunts for $100 million, is but one of several privately funded outfits in the space race "Fly me to the moon," crooned Frank Sinatra -- a tune that Space Adventures CEO Eric Anderson hopes to be humming on his way to the bank in three or four years. Anderson's Arlington (Va.) company on Aug. 10 unveiled an audacious plan to establish around-the-moon treks as the ultimate status symbol for the filthy rich.