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During a unique live onstage interview by CNN's Miles O'Brien, Space Adventures' president and CEO Eric Anderson discussed today the entrepreneurial challenges that he has faced building a space experiences company while pioneering the space tourism industry. The International Association for Space Entrepreneurs (IASE) hosted the interview as their inaugural event of its 2004 Speaker Series.
Mr. Anderson discussed with Mr. O'Brien the following:
Establishing a market place previously unavailable to the general public.
Previously, private space tourism was not an option for the public at large. The formation of business relations with the Russian Aviation and Space Agency changed that, and a private space tourism industry, to include orbital flights, was born.
Creating awareness of a new industry.
The public must be educated and made aware of available private space experiences. Space Adventures has been able to introduce the idea of private space tourism through several marketing channels including media interviews and client testimonials.
Adapting business plans and timelines are a necessity in an environment where anything and everything is unpredictable.
When first developing their business plan, Space Adventures had anticipated that suborbital flights would commence before orbital flights, but because of the relationship negotiated with Russian Aviation and Space Agency orbital flights were first for sale.
"From my experience, the biggest mistake one can make in building a new company is to not seize opportunities," said Eric Anderson, president and CEO of Space Adventures. "Many of these are once in a life time take it or leave it chances that could possibly decide future successes of the company."


